Ongoing

To redesign the website in order to reposition the brand and create differentiation from competitors.

Task

Fresh look and visuals that reflect a modern car ownership experience. Straight-to-the-point content. Expandable design framework for updating other pages.

Vision

Business metrics, market, audience, and competitors analyzed. New visual and communicative strategy implemented.

Result

Upshift: eco friendly
fractional car membership service in San Francisco

We've analyzed the current business metrics to choose the most important growth areas, proposed the most important things to redesign and agreed on them with the client. As a result, the website's main page was completely redesigned, a clear style for inner pages was outlined and implemented, an illustrations pack was created from scratch, colour scheme was updated giving the project a fresh, relevant, and "eco-friendly" look.

The project was completed in a short period of time, with multiple iterations of illustrations, text content and visuals. The project turned out to be extremely relevant, with a modern trendy design which vividly reflects the mission and values of the project associated with a green economy and the comfort of a new car membership experience.

Tools

Work

Figma

Photoshop

Analytics

Design (visual, UI/UX)

Statistics

20 illustrations

6 layouts

Market research

Illustrator