WEB

December 1, 2024

Bash ∙ CRM: сross functional management solution for the event venues owners (SaaS)

Introduction, idea, project goals

The idea of "Bash ∙ CRM" comes from the Bash Today team, which is an aggregator for booking venues for events because the personal cabinet functionality of Bash Today is insufficient to manage venues, and there is no suitable ready-made solution in the market.

Our goal was to develop a CRM that enables website owners to organize events more effectively, such as avoiding time overlap, optimizing management personnel, reducing communication costs with customers, and of course increasing conversions.

Develop visual style

Conduct user research

Create user-friendly CRM interface

Adapt design
for mobile

Build
a UI kit

Design a high-converting landing page

Tasks

Branding

Bash Today already had corporate colours (orange and graphite), and we decided not
to change them drastically. Instead, we refreshed the palette and added a few additional shades.

The framing elements in the logo symbolise, on one hand, the expansion and scalability
of business opportunities enabled by the CRM system, while on the other hand, they resemble the layout markings that align with the overall concept of the Bash Today logo.

The developed style tells about the CRM system itself and at the same time emphasises the internal commonality of Bash Today products. In the process of working on the project, we communicated closely with the client's team: we held weekly calls and creative sessions, analysed layouts, discussed controversial points and always found suitable solutions.

Interface

Website structure

Homepage (registration / login)

Statistics

Application management

Application form

Contact management

Venue management

Finance

Reviews

Promotion

“Bash today” offers different types of promotion of sites and services on its website. You can, for example, raise the card of the site higher in the category or pay for a video tour with a professional team. Advertising opportunities were added to the personal cabinet of “Bash today”, but because the integration took place after the launch of the site, the user had two personal cabinets and several tabs, which was very confusing for users.

In the CRM we left one tab “Promotion”, where you can view and purchase all possible options to promote your site or service. In the “My Promotion” tab, accordingly, you can see the already purchased advertising slots.
It is also possible to sort ads by type.

Personal account

Promotion page

Project results

We developed a unique visual style that fits seamlessly into the Bash Today ecosystem.
By implementing only the necessary functionality and creating a user-friendly interface, we significantly improved the efficiency of the sites. Application processing time was reduced by 53%, and errors such as overlapping slots or a manager skipping an application were reduced by ю80% All of this increased conversion rates by 35% and brought third-party landlords into the
Bash Today ecosystem.

Web design
CRM
Mobile ∙ Tablet ∙ Desktop
Approved by the client

Services
Project type Versions
Final status

Bash today
SaaS ∙ Software ∙ Tech product
December 1, 2023
11 months

Client
Industry
Date
Production time

Project details